Our experts consider every aspect of decision making, integrating health psychology, behavioural psychology, behavioural economics, epidemiology, medical anthropology and medical sociology, bringing it all together to understand decisions in a way that we believe nobody else can.
We can tell you what’s going on now. What’s likely to change in the future. And what you can do to influence it.
Our work is all evidence-based and underpinned by robust, tried-and-tested academic theories
We generate models to replicate how people (healthcare professionals, patients, customers) make decisions and choices; the factors or information that they use to make their decision (which drug to prescribe, which OTC product to buy, whether and how to take their medication) and the relative weights they attach to each of these factors.
We can tell you the key factors that drive any behaviour – and how much change you would see if you could influence those factors
• For example, in a study of adherence we found that a misperception that ‘one could become dependent on the medication’ was inhibiting adherence. Successfully addressing this misperception would double the number of patients who persisted on the medication beyond three months.
• In another study we conducted with an OTC product, we found that we could potentially increase purchasing of the product by 30% by giving specific messages that addressed the factors inhibiting purchase. To generate these models we use a combination of qualitative and quantitative methods with advanced statistical analysis.
We blend academia with healthcare marketing experience
Our academic team works in partnership with our commercial team, which has extensive pharmaceutical marketing experience. The whole team works together to ensure that customised solutions to change behaviour are approvable, practical and effective.
• For example, we were able to give a sales team a simple tool to identify doctors who were likely to prescribe responsively to their patients’ needs (rather than rigidly) so sales calls could be customised appropriately.
We fund our own studies
We’re committed to our own research and development programme. Each year we fund at least three of our own studies to find out who’s doing what, and why. If you’d like to know what’s next on our ‘self-funded’ agenda – and if it could help you – contact us.
